Archipelago Botanicals Company

Bioprospecting--the exchange of plants for corporate promises of royalties or community development assistance--has been lauded as a way to develop new medicines while offering southern nations and indigenous communities an incentive to preserve their rich biodiversity. But can pharmaceutical profits really advance conservation and indigeneous rights? How much should companies pay and to whom? Who stands to gain and lose? The first anthropological study of the practices mobilized in the name and in the shadow of bioprospecting, this book takes us into the unexpected sites where Mexican scientists and American companies venture looking for medicinal plants and local knowledge. Corinne P. Hayden tracks bioprospecting's contentious new promise--and the contradictory activities generated in its name. Focusing on a contract involving Mexico's National Autonomous University, Hayden examines the practices through which researchers, plant vendors, rural collectors, indigenous cooperatives, and other actors put prospecting to work. By paying unique attention to scientific research, she provides a key to understanding which people and plants are included in the promise of "selling biodiversity to save it"--and which are not. And she considers the consequences of linking scientific research and rural "enfranchisement" to the logics of intellectual property. Roving across UN protocols, botanical collecting histories, Mexican nationalist agendas, neoliberal property regimes, and North-South relations, When Nature Goes Public charts the myriad, emergent publics that drive and contest the global market in biodiversity and its futures.

" Sandra Fekete’ s book will boost your company’ s bottom line with her insightful step-by-step approach to divine and refine the personality of your organization." – Robert Spector, author, The Nordstrom Way and Amazon.com: Get Big Fast Every company has its own preferred way of doing business, and leaders must recognize and work within those parameters to achieve success. Companies Are People, Too is a revolutionary program that helps you as a business leader get to know the core personality of your company in order to take your performance to a higher level. Equipped with a sense of who your company is, you can ease organizational change, attract and retain employees, articulate company-wide values, and send consistent messages. Companies Are People, Too contains an 84-item questionnaire designed to assess the innate strengths, growth opportunities, character, and values of your company. It also offers a prescriptive plan for allowing your company to thrive according to its own set of values and preferences. What you learn about your company will help you strengthen your brand, differentiate yourself from the competition, and fix problematic areas. Research suggests that eight in ten CEOs hold a far different perception of their company’ s character than their employees and customers do. In fact, those at the top of the corporate ladder rarely see the full picture, which is why this diagnostic program is so useful in showing business leaders a true portrait of their company. The book is presented in three sections that accomplish three tasks. The " Discover" section introduces the theories on which the system is based and presents thequestionnaire you’ ll use. The " Articulate" section guides you through the process of creating your company’ s persona, and defining its core vision, mission, and values.